
gifts for baby visitors image
Denise B
We just opened a new website www.littlebuttercup.com. We specialize in boutique baby gift items and toys. We looking for ways to promote the site. What marketing techniques work best to promote a new website? Does anyone have experience with yahoo! directory? What about purchasing key words?
Answer
Don't waste your $299 annual payments with Yahoo Directory - no one goes there anymore. You can spend that $299 better and get more traffic by buying pay per click advertising. You can use Google Adwords http://www.google.com/adwords or Yahoo http://searchmarketing.yahoo.com
Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:
1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.
2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!
Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html
3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.
If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm
4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.
http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/
5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.
Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481
6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article " How To Sell More on the Web: 30 Tips To Increase Conversion Rates For An Ecommerce Site " http://www.powerhomebiz.com/092006/ecommerce.htm for tips on how to improve your conversion rates.
7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:
Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/...
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/
What is something special can I do for a mother with a newborn?
cowgal1994
Soon my aunt is going to have her fourth child (YAY! :D) , and I am serving as her helper/nanny. While she tends to her newborn, I will help with house work and watching her other three children. As I understand, many mothers ignore themselves and focus completely on their baby. What is something special I can do for her? Any advice is appreciated! :)
Answer
Oh my gosh, move in with me! :-) When I had a newborn, what I needed most was for someone to keep the house clean - because I wanted it clean, for indoor air quality, etc., not for appearances' sake - do laundry, etc. A major task I had was sending thank you notes for gifts, and this really could not be passed on to someone else, but someone else could run out and buy note cards, help me organize, find addresses, etc.
I was also researching a ton of stuff - how to help baby sleep, whether it was really important that baby follow the "poop chart" the doctors gave us, etc. - but fortunately, your aunt is probably experienced enough not to have to do that.
If you are good with hair, you could help her look nice for visitors by helping with that. People will want to take photos, and it can be awkward. That would have been a nice treat that I would not have thought to request of anyone.
Other ideas include putting fresh linens on her bed, making it up neatly, straightening up the room, etc. That room can be a new mother's whole world.
Even just asking how she is doing, and asking specific questions about her wellbeing, healing, etc. (if you are very close) could be very welcome. You could remind her to do her sitz baths, help facilitate them, etc.
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